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#Ads of the Week: January 25th – January 31st

Streamers signed to esports organizations dominated the latest #Ads of the Week. FaZe Clan members NICKMERCS and Swagg combined for 360K hours watched across two sponsored segments and 100 Thieves VALORANT player Hiko produced 85K hours watched. NICKMERCS’ partnership with G FUEL proves to be successful yet again and cementing the pair as one of the most prolific duos in sponsored content on stream. Hiko’s segment with Cash App is aligned with 100 Thieves’ larger partnership with the mobile payment service; even the esports organization’s headquarters is named the 100 Thieves Cash App Compound. Clearly, the relationship between the 100 Thieves ecosystem and Cash App is providing extensive reach and viewership. Lastly, Swagg worked with StockX, an online marketplace largely known for buying, trading, and selling sneakers and retail merchandise. The company teamed with Swagg for a $500 giveaway to be used on their site incentivizing viewers to tune in to the promoted stream.

NICKMERCS x G FUEL

  • NICKMERCS reached 287K hours watched with a peak of 59K viewers during the 6 hour sponsored segment.

Hiko x Cash App

  • Hiko’s 4 hour sponsored stream generated 85K hours watched while also unveiling his rebranded assets.

Swag x StockX

  • Swagg’s giveaway stream saw a peak of 25K viewers and reached about 73K total hours watched.

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