The latest #Ads of the Week has a familiar sponsor at the top in Raid: Shadow Legends. The mobile game continues to work with a variety of streamers to run their campaigns across live streaming platforms. KendineMuzisyen is the latest content creator to generate impressive ROI for the title. Although Raid: Shadow Legends is well known because of its marketing, it still falls short of other mobile games in viewership. In Q1 2021, it placed 34th across all mobile games on Twitch, YouTube Gaming, and Facebook Gaming in hours watched. Overall, it placed 158th across all games on those platforms. Awareness is only part of the equation; engaging with and retaining viewers is the difficultly some brands come across. The good news for Raid: Shadow Legends is that the blueprint for successful mobile games is apparent with PUBG Mobile and Garena Free Fire. If Raid: Shadow Legends can follow those footsteps, it may be able to steal market share.
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