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#Ads of the Week: November 8th – 14th, 2021

The latest #Ads of the Week spans a wide variety of brands activating in gaming. From Doritos, a brand involved for many years, to Gillette, which just started their Gaming Alliance much more recently. Gaming is expanding further into pop culture and brands are looking to create more of a digital marketing footprint on live streaming content. The key to standing out is creating an authentic campaign leveraging aspects unique to live streaming content.