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Despite the seemingly eternal popularity of certain genres
Live streaming is typically associated with entertainment first
When the Steam Deck released back in February
The latest #Ads of the Week is once again led by an endemic activation – this time by GeForce, a brand under Nvidia’s large umbrella. xQcOW also championed a campaign familiar to gaming via a sponsored stream with G FUEL. However, chocoTaco made the list in a more interesting fashion. Amazon leveraged a few streamers to host watch parties of their newest Original Series, Utopia. The trillion dollar company is using its own asset (Twitch, an Amazon owned company) and influencers to promote their new show, capitalizing on the live streaming audience, unique features of live streaming like interactive chat, and the growth of the live streaming market. Expect Amazon to continue deploying these types of campaigns as more budgets are allocated to live stream activations.
NICKMERCS x GeForce
chocoTaco x Amazon
xQcOW x G FUEL
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Despite the seemingly eternal popularity of certain genres
Live streaming is typically associated with entertainment first
When the Steam Deck released back in February
