NWSL Challenge Cup: Team Viewership Analysis

TL;DR: The Chicago Red Stars led all NWSL teams in generated hours watched but the Houston Dash got the last laugh as they took home the trophy.

Last weekend saw the conclusion of the National Women’s Soccer League Championship Cup, where Houston dashed to victory over Chicago. Earlier this year, the NWSL signed a media rights deal with Twitch to bring one of the first live sports back to fans since the COVID pandemic. The Challenge Cup saw over 335,000 hours of content watched with a peak average minute audience of 19,000 viewers. This week’s insights focus on the most watched teams of the tournament:

  • Despite placing 2nd in the Challenge Cup Standings, the Chicago Red Stars were the most watched team during the tournament. They represented over 30% of the total event watch time. 
  • Sky Blue was the 2nd most watched team of the Challenge Cup due to the popularity of the July 4th match up against Utah. The match up generated an Average Minute Audience of 10k viewers and accounts for 6% of the tournaments watch time.