The Most Popular Twitch Tags for Influencer Marketing

For the Twitch viewer who isn’t already a committed fan of any particular streamer, Twitch tags are their primary method for discovering new content. Twitch’s Search function gives weight to tags on streams (as well as looking at stream titles), but viewers can also specifically find tags alone by heading to Twitch’s Browse page. Perhaps the most powerful use of tags though is their function as hashtags (like on X) that can be clicked on directly to find similar content.