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Tony the Tiger Makes VTuber Debut

Tony the Tiger, the 70-year-old mascot for Kellogg’s Frosted Flakes, got a facelift this month when he was transformed into a VTuber.

On Friday, August 19th, Tony made his VTuber, or Virtual YouTuber, debut on Twitch in the “Cereal Bowl of Gr-r-eatness.” He was joined by Twitch streamers Brennon ’GoldGlove’ O’Neill, Chrissy Costanza, Jakeem ’BigCheese’ Johnson, and Khleo Thomas, and the group competed in friendly rounds of Fall Guys during the 2-hour stream. They interspersed the gameplay with discussions around Kellogg’s new Frosted Flakes flavors, even digging into a few bowls of cereal on stream for an “ASMR ad break.”