Search
Close this search box.

Warning: Undefined variable $post in /bitnami/wordpress/wp-content/themes/hello-elementor-child/functions.php on line 31

Warning: Attempt to read property "ID" on null in /bitnami/wordpress/wp-content/themes/hello-elementor-child/functions.php on line 31
1 minute read

YoY Growth: Facebook vs. Mixer

YoYGrowth_FacebookvsMixer

While Twitch and YouTube often garner most of the attention when it comes to streaming platforms, Facebook has been slowly creating its own path. On the other hand, Mixer generated a lot of buzz around signing Ninja and Shroud but it hasn’t led to any sustainable viewership. This week, Stream Hatchet analyzes the year-over-year growth of both Facebook and Mixer as the two platforms are trending in different directions.

  • While Facebook has seen an increase of 345% in total hours watched since April 2019, Mixer has declined 26% over the same period.
  • Facebook dominates mobile viewership which is a large reason for their success both in North America and internationally as LATAM and APAC consume substantial mobile game content.
  • With the announcement of Facebook’s new gaming app launching soon, the company is focused on stealing more market share from Twitch and YouTube. Mobile game viewership will likely be the starting point but expect the strategy to broaden as Facebook continues to generate more viewership.
For more information on platform viewership and growth, please contact us at sales@34.227.114.160 or visit www.streamhatchet.com.

Weekly newsletter

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.

Read about our Privacy Policy

More about it

More data. More power.

Start using the power of Stream Hatchet and join the hundreds of companies that use us every day to get the best industry information.

Related Videos

We create industry-unique reports for your information