Last week, the Gillette Gaming Alliance dominated the sponsored campaign market on Twitch by securing the top three most watched sponsored streams. The announcement of Gillette’s new partners alanzoka, dogdog, and DrLupo generated substantial viewership. A large part of Gillette’s campaign was providing free bits (Twitch’s in-platform currency used to donate and unlock channel emotes) with the purchase of Gillette products by using promo code “Bits4Blades” at checkout. Stream Hatchet took a deeper dive into Gillette’s activations to better understand how they controlled the market last week.
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