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#Ads of the Week: Asmongold & ludwig

AOTW 3-22 | Asmongold & ludwig

The latest #Ads of the Week feature an incredible charity stream and an extensive subathon. Asmongold is one of the biggest streamers on Twitch so it’s no surprise his charity stream was wildly successful. In 9 hours, his community raised over $371K dollars for Games For Love in partnership with Compare Insurance. The charity provides consoles and games for children’s hospitals across the world. The event was made possible with help from Softgiving, a charity event organizer who brought Asmongold and Games For Love together while processing the donations from the stream. Asmongold leveraged his platform to create a positive impact, something we’ve seen many other streamers do as well. For example, DrLupo often hosts charity streams for St. Jude Children’s Hospital and has raised millions of dollars over the past few years. While the opportunity to help those in need is wonderful, there was also a giveaway incentive to increase potential viewership and donations. Every viewer that donated to the charity during the stream was entered into a raffle to win a gaming chair, PS5, a replica sword, and more. Brands often neglect an incentive based campaign but Asmongold, Games For Love, and Compare Insurance hit it out of the park.