#Ads of the Week: December 28th – January 3rd

Tl;dr: Both shroud and NICKMERCS reached impressive viewership numbers from sponsored segments with Hot Pockets, G FUEL, and Twisted Tea.

Last week’s top sponsored segments rung in the new year with top streamers and popular brands. Both shroud and NICKMERCS are regulars in the series and didn’t disappoint with the massive viewership in partnership with Hot Pockets, G FUEL, and Twisted Tea. With live streaming reaching record highs in 2020 and gaming becoming more mainstream within pop culture, more brands may begin to allocate marketing budget to sponsored streams. The key will be finding unique activations to stand out instead of simply slapping a logo on screen to create lasting impressions. Companies like Amazon or the NFL represent perfect examples of creatives campaigns with their watch parties for Original Series movies and Thursday Night Football. Be sure to follow our series for more #ads of the week!

shroud x Hot Pockets

  • The Hot Pockets sponsored stream generated over 313K hours watched with a peak of 63K viewers.


  • The dynamic duo of Nick and G FUEL returns with a 4.5 hour stream reaching 249K hours watched and an average audience of 55K viewers.

NICKMERCS x Twisted Tea

  • Nick’s Twisted Tea sponsored segment had the highest peak and average on the list with 79K and 63K viewers respectively.