This week’s #Ads of the Week was highlighted by familiar sponsor G FUEL and new game title, NARAKA: BLADEPOINT. Released on August 12th, NARAKA: BLADEPOINT is a 60-player action Battle Royale for PS5 and PC. Unlike most BRs, NARAKA is not free-to-play, instead, the base game costs $19.99 to play. Since the official release, NARAKA: BLADEPOINT has produced over 1.8 million hours watched thanks to popular streamer partnerships.
Pewdiepie, Locklear, and Sodapoppin were just some of the well-known streamers showcasing sponsored content. Additionally, shroud’s sponsored NB stream involved top streamers LIRIK and summit1g. Likewise, this group of streamers received their very own DLC, Asura Edition. This DLC includes in-game cosmetics relating to each of the three streamers.
Sponsorship partners G FUEL and NICKMERCS have had a long-standing relationship. Initially, G FUEL announced its partnership with NICKMERCS on April 22, 2020. Today, NICKMERCS has his very own G FUEL page showcasing his favorite flavors. This particular G FUEL partnership involves creating a NICKMERCS flavor: MFAM Punch. This is an exclusive G FUEL flavor found only at Sam’s Club (online or in-store).
NICKMERCS x G FUEL
- Combined, NICKMERCS’ streams generated over 844K hours watched and peaked at 66K viewers.
shroud x NARAKA: BLADEPOINT
- Shroud was the top streamer for NARAKA: BLADEPOINT this week, generating over 41K peak viewers.