Twitch, YouTube and Facebook are typically the platforms that come to mind when marketers think of where to reach gaming audiences. While these platforms do represent the majority of streaming watch time (approximately 90%) there are more than twelve unique streaming platforms that have drawn sizable audiences for gaming and esports fans. Afreeca.tv has become popular in the live streaming market outside of the three main North American platforms. With over 715M hours watched, the platform is nearing 25% of Facebook Gaming’s viewership YTD.
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