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New World Launch Eclipses 12M Hours Watched

The latest MMORPG from Amazon Games launched Tuesday, September 28th with incredible success. New World has been on the minds of gamers since the first official trailer in 2019. Then, 2 years later, the hype began for the beta. Earlier this year, the beta generated massive viewership garnering the attention of many of the top streamers. The official release this week likely marks the beginning of the most popular MMORPG of the year. Will New World be a staple in gaming and live streaming or will it fall behind other games within the genre?

  • New World generated over 12.3 million hours watched on its launch day! This is enough to claim the 12th highest single-day viewership of 2021.
  • The new title also reached over 1 million peak viewers while averaging over 514 thousand viewers across live streaming platforms. 
  • New World set the record on Steam during its launch for most concurrent players at over 700 thousand, shattering the previous record by about 200 thousands players. 
  • MMORPGs create incredible opportunities for brands to get involved, especially with the expanding metaverse and in-game assets, so be on the lookout for companies to deploy marketing tactics within New World.

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