2 minutes read

Nike Is The Most Prominent Apparel Brand Among Twitch Streamers

As livestreaming and esports has become more mainstream, non-gaming brands are rushing into gaming to reach young consumers where it matters. According to 70% of Millennials game. Apparel brands are taking note, the likes of , & have all sponsored major gaming creators and esports events to reach the highly lucrative millennial and gen-z consumer market. Stream Hatchet has leveraged its logo presence score to identify the top apparel brands active within gaming live streams.