Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a 150% increase compared to October’s 83K chat mentions. This rise in Tesla mentions could have something to do with Tesla’s recall that was announced on November 21st which caused a spike of 14K messages. Elon Musk’s purchase of Twitter also had a major impact. With Twitter and live streaming intertwined, the major changes coming to the platform has had a trickle effect into Tesla’s brand awareness on Twitch.
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