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Top Car Brands on Twitch November 2022

Tesla was the most mentioned car brand on Twitch in November. Tesla was able to generate 207K Twitch chat mentions last month which was a 150% increase compared to October’s 83K chat mentions. This rise in Tesla mentions could have something to do with Tesla’s recall that was announced on November 21st which caused a spike of 14K messages. Elon Musk’s purchase of Twitter also had a major impact. With Twitter and live streaming intertwined, the major changes coming to the platform has had a trickle effect into Tesla’s brand awareness on Twitch.