The latest #Ads of the Week featured benjyfishy and ibai capturing the top three spots. The Fortnite Champion Series Grand Finals helped benjyfishy reach over 550K hours watched between the two sponsored streams. The Fortnite professional used Tracker Network to measure in-game statistics and share his tournament rank on stream. Moving forward, plug-ins to track performance may become more popular for streamers. Not only does it provide additional insight for viewers but it makes larger esports events easier to follow. Additionally, in-game meta stats lead to more insightful data for the industry and shareable content for the playerbase. For example, Call Of Duty players often boast their K/D ratio and the COD Twitter account even ran a campaign for players to post their Warzone stats. Dynamic measurement is ideal for gaming and esports so expect more tools like Tracker Network to appear on streams.
The other streamer on the list, ibai, partnered with Spotify to promote his own custom playlist. Spotify has been deploying a variety of campaigns with rewards or incentives for viewers to tune into specific channels. Brands that can provide a reason for audiences to watch via unique content or promotions often generate better viewership for their campaigns. With that being said, Spotify sits in a perfect position to partner with streamers as many of them listen to music while broadcasting. However, with recent DMCS crackdowns, streamers have had to be careful with their music choices. If content creators can create public playlists with DMCA-free songs it could serve as a staple for their community members.
benjyfishy x Tracker Network
- benjyfishy generated over 550K hours watched from 6 hours of sponsored content. His streams peaked at 118K viewers while averaging just under 100K.
ibai x Spotify
- ibai’s segment with Spotify also produced enormous viewership with 125K hours watched and an average of 94K viewers.