Top Beer Brands Mentioned on Twitch June 17th – 23rd, 2021

With summer officially started and Covid restrictions lifting, alcoholic beverage companies are expanding their digital marketing campaigns. Stream Hatchet examined the top beer brands mentioned in Twitch chat over the past 7 days. Beer brands, similar to energy drink companies, recognize the rapidly-growing marketing opportunities live streaming platforms present. Stream Hatchet’s recent Brands Leading in Gaming and Esports noted that sponsored video game live streams have increased upwards of 99% since 2020. Additionally, as live streaming becomes more mainstream, beer brands are utilizing influencer lifestyles to enhance their marketing strategy. A great example of this utilization is the February 2021 between North American esports organization Team Liquid and Bud Light, naming them the official beer of their League of Legends team.