A Different Kind of Success
The Campanadas 2024, Ibai Llanos New Year’s Eve live-stream, a much-anticipated event in the streaming calendar, presented a different narrative this year. While the viewership peaked at 279K and averaged 138K, these numbers, though lower than previous editions, still mark the event as a significant success in the creator-led space. It’s important to understand the context behind these figures to appreciate the true impact of the event.
Ibai was accompanied by popular Spanish creators TheGrefg and Djmariio, as well as TikTok creator Noe. The combination of both Ibai and TheGrefg was a big surprise for the community, since both have created a rivalry online. This was one of the few events, if not the only, where both creators shared the screen. The event consisted of all the hosts sharing stories and highlights of 2023, while counting down the last moments of the year and engaging in the Hispanic tradition of eating 12 grapes after 12.
