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SOOP: First Week in Live Streaming Review

SOOP, the new South Korean live-streaming platform from AfreecaTV, was launched on June 5th. The platform looks to completely replace AfreecaTV in a rebranding effort that will feature a renewed focus on esports and gaming content. The rebranding effort is most likely a response to the shutdown of Twitch in South Korea and subsequent competition from Naver-backed streaming platform Chzzk.