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Sponsored Streams Containing #Ad Increased 79% YoY

#Ad Streams Up 79% YoY

This week, Stream Hatchet analyzed all of the sponsored streams containing #ad in their titles. The FCC now requires an indication of an ad within the stream title making tracking sponsored segments easier. Comparing the past few months to last year, sponsored streams have increased 79%. The substantial growth can be attributed to two major factors: the growing popularity of gaming and brands reallocating marketing budgets to live streaming.

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