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Teamfight Tactics Reaches Highest Weekly Viewership

A relatively new video game genre has risen in popularity lately: auto battlers. An auto battler is a strategic, chess-like game where players place characters on a grid-like battlefield during a preparation phase. Then, the characters battle enemies during a battle phase without any direct input from the player. Teamfight Tactics has been the predominant auto battler since its release in 2019. With the launch of the latest set (character update) for TFT, the game has now eclipsed its highest ever weekly viewership. So, should brands be looking at TFT as a promising opportunity to reach a different category of the video game audience?