Last week’s most watched sponsored segments varied dramatically from previous weeks with a vast range of streamers and brands. Atop the list was Grandmaster professional chess player Hikaru Nakamura who recently signed with esports organization TSM as a content creator. His stream was sponsored by Audible, Amazon’s audiobook service. On the other side, streamer and League of Legends caster imls held a sponsored segment in partnership with mobile game Summoners War while AdinRoss teamed with Duelbits for virtual gambling. The #ads are a great mix of both endemic brands cementing their marketing budget in live streaming as well as nonendemic companies exploring the space after increased viewership in 2020.
GMHikaru x Audible
- Hikaru reached over 107K hours watched with a peak of 31K viewers over the 5 hour sponsored streams.
imls x Summoners War
- imls streamed for 14.5 hours and generated 73K hours watched but only averaged 5K viewers.
AdinRoss x Duelbits
- The short 2.5 hour stream from AdinRoss produced 50K hours watched with a peak of 21K viewers.