Last week’s most watched sponsored segments varied dramatically from previous weeks with a vast range of streamers and brands. Atop the list was Grandmaster professional chess player Hikaru Nakamura who recently signed with esports organization TSM as a content creator. His stream was sponsored by Audible, Amazon’s audiobook service. On the other side, streamer and League of Legends caster imls held a sponsored segment in partnership with mobile game Summoners War while AdinRoss teamed with Duelbits for virtual gambling. The #ads are a great mix of both endemic brands cementing their marketing budget in live streaming as well as nonendemic companies exploring the space after increased viewership in 2020.
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