YouTube Has Largest Share of Inauguration Live Streams

On Wednesday, January 20th, 2021, President Joe Biden was sworn into office as millions across the country tuned in for the event. Many of those viewers watched via live streaming platforms like YouTube and Twitch although YouTube was the heavy favorite. Media companies like NBC News, ABC News, PBS, FOX News, and more leveraged YouTube for their broadcast of the inauguration. The continued growth of live streaming viewership, especially during the global pandemic, has generated an opportunity for extended reach to those who use the platforms. Since the beginning of the election season in 2020, politicians and media have taken to YouTube and Twitch to stream debates and political events while some individual streamers use the coverage to generate their own opinionated content.