La Velada del Año IV: Boxing Streamers

Few streamers can claim to have shaped the modern live-streaming landscape more than Ibai Llanos. As a Spanish streamer and internet celebrity, Ibai has championed a number of charitable initiatives and collaborative events that have put European culture on the world stage. None is closer to his heart, perhaps, than La Velada del Año.La Velada del Año (meaning “The Evening of the Year”) is an influencer-boxing event that was originally held to feed off of the hype created by influencer boxers. However, the event has since eclipsed these beginnings and has become a mainstay of live-streaming culture in its own right. On the 13 of July, La Velada del Año IV (the fourth edition of the event) was held at Santiago Bernabéu Stadium in Madrid: An 80K seat arena that plays host to football team Real Madrid. This ambitiously large venue preempted Ibai’s belief that La Velada del Año IV would be the most popular edition of the event yet.In this article, we’re looking at the most popular parts of La Velada del Año IV and how it compares to previous events, not to mention the popularity of the sponsors that made such a spectacle possible.