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#Ads of the Week: benjyfishy and ibai

AOTW March 15, 2021

The latest #Ads of the Week featured benjyfishy and ibai capturing the top three spots. The Fortnite Champion Series Grand Finals helped benjyfishy reach over 550K hours watched between the two sponsored streams. The Fortnite professional used Tracker Network to measure in-game statistics and share his tournament rank on stream. Moving forward, plug-ins to track performance may become more popular for streamers. Not only does it provide additional insight for viewers but it makes larger esports events easier to follow. Additionally, in-game meta stats lead to more insightful data for the industry and shareable content for the playerbase. For example, Call Of Duty players often boast their K/D ratio and the COD Twitter account even ran a campaign for players to post their Warzone stats. Dynamic measurement is ideal for gaming and esports so expect more tools like Tracker Network to appear on streams.

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