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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
In our new content series, This Week’s Meta, we analyzed Lando Norris’ streaming career on Twitch. In Q2 of 2020, he was responsible for 5% of the total F1 2019 hours watched across all platforms. Additionally, he generated 3.6M hours watched since his first Twitch stream dating back to 5/7/2018. Lando Norris continues to excel in both his streaming and racing career as he placed 3rd at the recent Austrian Grand Prix – the youngest Brit to reach the podium of an F1 event at 20 years old.
Sustained Growth
– Lando Norris’ F1 2019 content grew 12% in hours watched from Q1 to Q2 in 2020.
3rd in Hours Watched, but 2nd in Peak CCV
– Even though he was 3rd in hours watched, Lando Norris was 2nd in Peak CCV (78.6k viewers) across all platforms.
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The importance of influencer marketing for reaching gamers
Indie publishers struggle to get noticed. While publishers
Film and TV adaptations of popular game franchises
